“The Dark Knight Rises” will play in theaters as scheduled, as Warner Bros. has decided not to cancel any screenings of the film after a shooting early Friday morning that claimed 12 lives and left 59 wounded.
The massacre at the Aurora, Colo., Century 16 theater is among the largest mass shootings in U.S. history.
“We are not cancelling any screenings or showings of the film,” Warner Bros. spokeswoman Sue Fleischman said.
The studio will continue to monitor the situation and has not made any decisions about changing its marketing approach.
NBC, CSB and ESPN have pulled ads for the movie.
Despite Friday s tragedy, Christopher Nolan’s final Batman film is still expected to set a box office record. It is on pace to gross well more than $150 million in the U.S. this weekend, and some projections go as high as $200 million.
The film rolled out on 3,700 screens for midnight Thursday screenings, and is set to be seen in a total of 4,404 theaters, with a record 332 Imax screens.
“The Dark Knight Rises” is Warner Bros.’ biggest release of the year, thus far. It was expected by box office analysts to open between $170 million and $195 million. That would make it the best U.S. opening ever for a non-3D movie.
The film is also set to roll out on 6,765 screens overseas in 17 territories.