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Jun
25
2009
Headlines & Rumors

Johnny Depp is all over the posters for this Public Enemies movie. But Christian Bale is MIA. Shouldn’t he be on the posters, too?

Apparently when you have the option of showing Johnny Depp staring off into the middle distance and looking iconic, you don’t need a second actor staring off into the middle distance and looking iconic. Not unless that second person carries the exact same, or better, commercial draw as Johnny Depp.

Christian Bale does not. You may think Bale does. You may want Bale to. But if that’s the case, too bad for you. You’re wrong.

How can I say with such certainty? Easy. Numbers. Look:According to the ever-reliable Ulmer Scale, which measures domestic and worldwide actor bankability, Depp is overshadowed only by Will Smith in his ability to get butts in seats. Brad Pitt comes in at No. 3 on the Ulmer Scale. Bale, who may be a very talented actor, is not so bankable an actor; he is not even on the current Ulmer top 10. Why is this important?

Because film marketing “all comes down to recognizable star power and iconic imagery,” says Steve Greenwald, coauthor of The Business of Film. “Johnny Depp is a bigger, more recognizable star than Bale,
especially off the Pirates of the Caribbean trilogy. The image from the film that is being used is probably more striking than any of Bale, and Depp is the Public Enemy of the title.”

If Universal Pictures wanted to add Bale to the marketing posters, they would have had to either squeeze him in there with Depp or create separate posters, in the same way Warner Bros. did when marketing Cate Blanchett and Brad Pitt in The Curious Case of Benjamin Button.

The first option would have diluted Depp’s selling power, says David Eichler, a publicist who has worked at Hollywood ĂĽber-agency CAA and at studios such as Warner Bros., Fox and Disney.

“The design is very skillful,” Eichler explains. “It presents Depp’s character, John Dillinger, in a large, menacing stance, thus making his character more intimidating. Add another face and all of that gets undermined.”

The second option might work, but then again, in a way, Bale is no Cate Blanchett. At least, not in his ability to attract men like Blanchett can. Also, Blanchett was one of the biggest gainers in the most recent edition of the Ulmer Scale, its 2009-10 edition. Bale was not. Bale was, however, featured prominently in a leaked audio file in which he threatened to tear some crew guy a new one.

One other possible factor: Much of who goes where on a billboard or in a film’s marketing is prenegotiated before a movie even starts shooting; it’s all nailed down in contracts. It’s possible that Depp’s huge face was part of a contractual deal.

“My best guess,” film producer Catherine Rubey speculates to me, “is that whatever mileage the studio thought they could get by featuring Bale more prominently was eclipsed by whatever they would have to negotiate contractually to do so.”

And whatever tantrums that might ensue. Just saying.

Source: E Online

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15 Responses to “Why Is Depp—Not Bale—on Public Enemies Posters?”
Amus Fooi written on June 25, 2009

In our country, it’s Bale’s beautiful face on the poster, not Depp’s. I live in the land of milk and honey, not Israel.

Lillian written on June 25, 2009

Glad to hear that Amus, and they forget to tell that Bale plays a small role in the movie. Depp is the lead and takes way more screen time, so it is only natural that he takes the front on this one. Those reporters love to try to put Bale down don’t they? But he has a solid career and his star power is growing. Anyway, he doesn’t care about “star power”, in fact he hates it. And those sites like E! like to measure artists by fame and the money they get. Most great actors don’t get the recognition that they deserve, including Bale, he’s a excellent professional and human being. Having the biggest “star power” doesn’t mean you’re better at acting. Considering the work of both actors, Bale is a better actor than Depp.

Paola A. written on June 25, 2009

I read this article yesterday on another website and I hated it. It’s a really ill-meant piece of crap! Poor Christian, I hope this bashing or second-guessing of him ends soon. Anyway, he’s the best for me! Congratulations on this website! It’s awesome.

caro written on June 25, 2009

he only has a supprting role,even not a co-lead role! you can ask the same question on Marion Cotillard!but in France,there are 3 posters to promote the movie:one with Depp,one with Marion and one with Bale!
for one example,on french “transformer2″ poster,you never see Laboeuf or Fox!

leah written on June 25, 2009

@ Nice, Lillian

I agree absolutely with you, Lillian.

And whatever tantrums that might ensue. Just saying.

Oh, how witty! *eyeroll*

veronica written on June 26, 2009

I agree with you Lillian, and Amus, you are VERY lucky! My personal take is that Johnny Depp is a “movie star”, but not in the same league as Bale when it comes to acting. To me, Depp is like Tom Cruise. Neither one of them “disappear” in to their character like CB can. I think Brad Pitt is another example, along with Depp and Cruise- I just see Depp, Cruise and Pitt on the screen, not their characters. CB is the BEST! Also- in my humble opinion, Depp is too feminine for my taste. Good looking, yes, but too “femmy.” Bale is WAY more masculine, handsome, and has a very dominant male presence. I doubt Sibi will ever find herself fighting over the mirror with CB while getting ready to go out for the evening! Depp can act, but I think he is average in his acting skill. Think of it per this example: There is NO WAY that I can see Depp playing the boxer Ecklund in CB’s next film role “The Fighter”. Why? Who would believe Depp in that role? He is too much of a dandy in my opinion! Bale however, can do a masculine role like “The Fighter” and his role in 3:10 to Yuma, AND then turn around and still pull off a less masculine, more androgynous role such as in Velvet Goldmine, or a sophisticate like Laurie in “Little Women”. OK, I’ll shut up now. Go CHRISTIAN!! Woo Hoo!

carrie written on June 26, 2009

The writer of this article is an idiot which explains why they work at E!

E! which stands for empty.

Lillian written on June 28, 2009

@Caro
Exactly, did they pick at Shia because of that saying that the robots are better actors? :D Of course not.

@Veronica
I agree with you 100% and I think you defined Depp well with the word dandy, and the comparison with Cruise and Pitt. I also think the fame and the movie star status went up into their heads. Depp is a great actor to those weird and eccentric characters he plays but when he does a regular (normal) character he is just average. You are right, I can’t see Depp doing The Fighter, or The Machinist, or 3:10 to Yuma, or Rescue Dawn, Batman, or any other movie Bale did, Depp is to “goofy” for that, he is a good comedian though. On the other hand I don’t think Bale would be able to do a Jack Sparrow or a Edward Scissorhands, exactly because he lacks the “goofiness” for that. CB would be great in more inteligent comedies though.

@Carrie
:D :D Ha ha!!! Loved your definition. Right on spot!! Empty headed, all of them.

@Miranda
One day it will end. I think it will take a long time tough, but with the passing years and people seeing CB for what he is, a gentleman and a down to earth normal guy in real life, this will become old, tired and out of character. Actually, it already is, but there always are idiots who like to trash everyone, and this is the only thing they have against Bale, so they wont ever release this bone, no matter how bitten and rotten it feels.
Just watch other actors like Crowe and Shia, they do the same with them, always picking at some unfortunate mistake.

LILY written on June 29, 2009

hey why are you guys see only your opinion?do you even see johnny depp s perfomance?
you really broke my heart by your comments.I m crying now.didn t you see his unbleivable and powerful performance?ok right.you love christian bale very much.so do I. I really love him and his perfomences too.but just because of that you love him,you allow yourself to say everything about (the respectfull johnnydepp) ???????????????????? ????????????????????????????????????????? this is sooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo ugly to compare johnnys performence with brad and tom cruise.i hate them because they just want to show themselves or their beautifull face or body(not beautifll in my opinion).but did johnny do it??????he s hiding. I REALLY BELEIVE THAT THEY DON T PAY ATTENTION TO BALE. HE DESERVES MORE THAN THIS. i didn t see a lot of bale s movies .when you guys didn t see johnny s movies ,WHY DO YOU JUDGE??????I SEE ALL OF THEM. JOHNNY IS NOT JUST JACK SPARROW OR WILLY WANKA. HE DID PLAY EVERYTHING THAT YOU CAN IMAGINE IN A BRILLIANT WAY. AND WILL PLAY THE OTHER ROLES THAT HE DIDN T PLAY YET.HAVE YOU EVER SEEN SWEENEY TODD,LIBERTINE, BLOW,BENNY & JOON,ARIZONA DREAM,EDWARD,EDWOOD,THE BRAVE,DON JUAN,DONNIE BRASCO,FINDING NEVERLAND &….????IF YOU DIDN T,HOW COULD YOU JUDGE ABOUT HIM????i see brilliant performances from bale. but i saw more brilliant from johnny.and i didn t say bad words to christian.but you say that to johnny. if you see johnny depp s movies you will understand why a lot of people love him.WHO CAN PLAY ALL OF DEFERENT MOVIES THE WAY HE DID?????THE ANSWER OF COURSE IS NOONE.HE CAN PLAY EVERY ROLE IF HE JUST LOVE THAT STORY.and he CAN play that boxory thing if he just want to.JOHNNY IS THE BEST ACTOR IN THE PLANET.and do not worry.johnny passed these times too.he didn t get enough attention with all of his great performance. he didn t get this kind of fame easily and just by playing jack sparrow.after 20years finally people understand his existence.if it was just for captain jack,people didn t love him.jack was just a role that introduce him to the people of the world.the other things made him the most lovely person .if you knew him you won t let yourself to talk about him like the way you did

LILY written on June 29, 2009

AND for answer to amous fooi :i ve seen johnny depp,christian bale,and marioon posters.
not just johnny. or just christian. by the way isn t this movie about the life of john dellinger???? so why don t they put the poster of the man who play dellinger besides purvice(christian bale) in your country??????????????????????????????????????????????????????????????????
i don t want to fight with you.just want to say you not to look for these news.these news aren t important.the impotant thing is that both of them are great actors and are together in this movie. and the only reason that depp s posters may be more is that he is playing the leading role.but bale is playing smaller role.I really can not understand why some of CB & JD fans fight with each other when both of these actors love each other??please respect each other.PLEASE

Gloria(Spain) written on June 29, 2009

@carrie
I’m with you 100%!

Megan written on July 2, 2009

johnny deserves to be number 1 .he really deserves it.i m happy for him.
but bale i think he at least have to be in top 10.he is a good actor. but he not a person
who gets butts in the seats yet COMPARE TO JOHNNY. JOHNNY IS THE BEST

Lillian written on July 4, 2009

@Paola
I’m with you.

@LILY

First of all I have to say I disagree with you about Depp being better. For me it is fact that Bale is better than Depp, and I can say most (if not all) who posted here before think the same. For us Bale is the best actor around!! :D (before you get angry read bellow please) ;)

I don’t mean to offend you, and I’m not angry, but a little annoyed. How can you complain about us comparing both actors and them do exactly that saying Depp is better? If you don’t want comparisons then don’t do them yourself, for starters. And forgive us for doing the comparison, but this is a Bale fan site, so you should expect things like that. If you don’t like them or don’t agree with them you should go to a Depp fan site. I don’t mean to offend you, but what I want to say is that we are in a Bale fan site and we don’t go to a Depp fan site and say Bale is better than Depp do we? I’ve seen a lot of Depp fans being quite offensive with Bale, and usually they don’t support their complains with observations, they are just mean and very vicious in their trashing (and usually childish). Do you go to Depp fan sites and deffend Bale against that? Forgive me if I’m wrong but I doubt it. But I do agree with you that we should stop fighting over this and respect each others oppinions more.

In a way I agree with you about comparisons. Thinking carefully they are all foolish in a way, especially depending on how you do them. Artists are all unique (I’m talking about the really good ones, not wannabes and “copies”) and that uniqueness makes them uncomparable. Can we say Monet is better than Van Gogh or Picasso? Or that Bach is better than Mozart? Or that Elvis is better than Michael Jackson? They are all talented artists, geniuses even, and all of them are unique and uncomparable in that respect. All of them are absolutely great in what they did. There is no way we can put numbers to compare their talents.

Unfortunately we live in a culture that thrives on competition and admires it so much that we are always comparing A to B based on numbers (statistics) and so we hear people saying actor A is better than B because he is “more bankable” (sells more tickets) or because he sells more magazines when his face is stamped on the cover. Thing is, this is just stupid, especially because the media is the one responsible for that difference in the first place by influencing the general public that apparently is becoming more affected each day, being some times apparently incapable of thinking and searching answers for themselves, or having their own oppinion.

For that I don’t like comparisons between actors myself. I don’t think DeNiro is better than Al Pacino or vice-versa. They are both equally great and I love both. Because of that influence of the media we are always compelled to make lists of everything. So we have our 10 best actors list. Actually I do have a “bunch” of actors that I love most and I don’t put then in line because they are all unique in their way. I can’t put them in line. Every time I try to do that the list comes out different. Of course, there are some that for many different reasons come closer to our hearts and we are more fond of them. For me I can safely say that Christian Bale stands out on top of that “bunch”, but that doesn’t diminishes the others’s talents. Like I said they are all different and there are some roles or characters that fit them like a glove and I could not imagine another doing that role.
Although, there are different kinds of artists (and actors) and we can compare those kinds in a way. For example, there are the “Al Pacino and Bale” types that are real artists, having real talent for the art, and the “Arnold and Van Damme” types, that have few or no talent at all but are great movie stars because of their physical appeal and are great for the purely commercial (no art) side of the movie industry. There are some actors that stand in between and I’m sure we can find many other categories, and all of them have their value, although I only consider the first category that I mentioned (and some from the “comedy types”) as real artists. This is my personal oppinion though, and you have all the right to disagree with that if you want.

Going back to Bale and Depp… I was a fan of Depp since his days of Jumpstreet and I did watch most of his movies, although now I don’t see him the way as I did before. I still like him and think he is good but very different from Bale, for me they are in different categories. I think Depp is a great comedian and I think he should explore more this side because he is uncomparably better than a Stiller or a Carrey and he could / does elevate the quality of comedies, he’s a natural for that. And Depp is the best actor around to play those fantasy characters he plays. I couldn’t imagine other doing a Sweeney Todd, for example. I don’t see Bale doing those characters. On the other side, when it comes to serious and complex characters Bale is great, he is the best, he is by far way better than Depp and I couldn’t imagine Depp doing the roles Bale did in any convincing way. I think Bale’s great in original, different and dark comedies like American Psycho. He also would be great on movies like Snatch, In Bruges and Fight Club. I do think Bale can do light and fun roles tough, but of a different nature of the majority of comedies we see around, it would have to be more intelligent than those predictable romantic comedies or vulgar / silly comedies. Bale would also be great on a “Chicago”, I think. I can safely say the same thing about Al Pacino or DeNiro. I can’t see those guys doing silly comedies, and in fact I hated all the comedies DeNiro did!

So, to close this too long post, I will say again my oppinion on this. And IMHO, I do think Bale is in the “Al Pacino” category and Depp is not, Depp is a comedian and a “crazy fantasy” role actor. Each is better than the other in their own category. It is my personal preference, I do like the “Al Pacino” category more (I love it!!) and in those kind of roles Bale is uncomparably better than Depp. Period.

Please stop trying to convince people on this site otherwise, this is not the proper place for it… :D while we might like and respect Depp (or not) we think Bale is better. Please respect it even if you don’t share it. ;)

jersey written on July 8, 2009

My goodness it’s warm on this topic.

@Lillian and Veronica…nice. Agree with you 100%

@Lily Obviously, you are a Depp fan, I see that by your comments. However, the article was clearly blatant upon bashing Christian Bale. You are not on a Depp site, but a site that has predominate Bale fans, of course, they have every right to be upset by the comments made. I for one, think the comments , where made by a man who was typing with one hand, while the other was elsewhere. Just as you were upset by the comments made by the people here about Depp, the people here were upset about the comments made concerning Bale.

And when the smoke clears, and the posters come down, it all boils down to one thing…Christian Bale is getting paid, his family is getting taking care of, no matter what anyone thinks of him.

Everyone have a nice day!

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leah: wow! I am eagerly waiting for this! This is my biggest dream! Now, I ‘m a really happy! :)

Steph: Just so you know. According to the people on christian’s imdb message board, this interview is fake. It...

caro: it’s a fake interview

LULZ: The interview is a fake. It has even been taken down by ComicBookMovie.com. Why they’d do such a thing? I...

JustBS: I think this is not an interview… It’s just a really bad joke… :(